Search Engines Change the Way We Do Marketing

There was once a time when most of the small to large business owners would consider mass advertising for their marketing campaigns. Mass marketing includes television advertisements, SMS marketing, advertisement on newspaper and billboard and so on. In mass marketing, a business reaches a large number of people, but few of them are potential clients and it’s costly.

Say a car manufacturer is running advertisements on a TV. There are thousands of people watching their advertisement, but actually every one of them can’t afford the money to buy a car. A very few of the people possess the ability and will to buy a car.

Mass marketing is still popular to the large companies, but small to medium business do not always have opportunity to run their advertisements over costly platform.

However, those days are now gone because of the advanced technology like Search Engine and Social Marketing.

Search engine allows you to reach only to the target people, meaning you don’t need to target all the audience. Search engines works in a unique way. Today, about 1/3 of the total population of the world is using internet in their daily lives. They search contents on web by typing keywords.

When someone types a keyword on a search engine, it returns with websites that have been optimized for that certain keyword, and therefore, the user gets what he/she has been looking for. This means if a website optimized for certain keywords, it can reach billions internet users around the world.

In addition, search engines also offer to run advertisement and they have special queries for ad show off. They show the advertisements to people who have looked for relevant contents before. If a user doesn’t click on your link, you don’t have to pay.

Search engines are really great for all types of businesses. The cost is very low and they return a great result. This is why most of the modern businesses are getting online.

This entry was posted on Sunday, February 24th, 2013 at 4:10 pm and is filed under Recent. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Recent News:

US Senators Ask FTC to Launch Formal Anti Trust Investigation into Google

The senators added that a key question for the FTC is whether Google favours its own online properties when serving search results, and suggested that Google’s own executives had admitted as much during the subcommittee hearings.”While we take no position on the ultimate legality of Google’s practices under the anti-trust laws and the FTC Act, we believe these concerns warrant a thorough investigation by the FTC,” they said. Read More more »

Facebook Sponsored Stories Coming to the News Feed

“Word started circulating early Monday that deployed members of the 389th Engineering Company may be home before Christmas. About 85 members of the local Army Reserve unit were deployed April 23 to Iraq. They’re back in the United States, but nobody is certain when they’ll be with their families. The unit is on the East Coast awaiting orders. Sgt. Cliff Coy of the 364th Public Affairs Office said Monday he more »