Microsoft in collaboration with Bing and Amazon has taken initiative to get people to use Bing as their default search engine. The latest version of Kindle, Kindle Fire will come with Bing as its default search engine. New Kindle line will feature Bing on its silk web browser. Also there will be option available to users to choose another search engine as default. With this process Microsoft takes another step to bring their search experience to a potentially new group of users.
On a high profile and newly anticipated product like Kindle, Bing will definitely get more users than now. Bing It was launched on a campaign in last week, comes with brand awareness and encouraging attraction for people to use it. Microsoft is expecting to gain more popularity with Bing and making Google an old habit.
To improve users search experience in Bing, recently many inroads have been taken across all platforms. Windows 8 devices will feature a Bing suite for Windows 8 apps which will give unique search experience. Bing’s newly taken mobile search strategy will focus on easily discover, access, get and use information anytime anywhere.
Microsoft and Amazon both are silent on terms of agreement questions. Though, there’s rumor Microsoft paid handful amount to get the default position in Kindle’s web browser. New Kindle line will come with the terms that, Amazon Silk initially select’s the default search engine but Amazon “may change the default search engine in the future without notice” to the user.
Amazon has already reached to people’s kindles. Kindle owners who put George Orwell’s “1984” and “Animal Farm” in their device Amazon removed them in 2009 and if needed they will interfere on owner’s device again. Who are planning to buy Kindle Fire, how long they can use Bing now that’s the question.