There is a new meaning of SEO and that is Search Experience Optimization which is formerly known as Search Engine Optimization. Search Engine Optimization is the method used to drive traffic to a website by various techniques like on-page and off-page optimization. Yes it is quite obvious these days search engines only focused at better user experience. For that purpose they are analyzing loads of data of different user around the world.
I have always been on the side of improving user experience and success will come along the long run. If we simplify search experience optimization in technical words, it will sound something like “it is an overlap between search engine optimization and conversion rate optimization”. And I can assure you that good SE optimizers have focused both on driving traffic and converting it since day one.
The definition of experience is quite tricky. For instance one person’s view of a great experience might be very different from the next person. Therefore it depends on individuals and ultimately search results should come according to that.
In online search engine is the GURU, so you can ask him anything and he’ll give you the answers through which you may discover a new brand or product. Therefore it all depends on how you present yourself in front of search engine.
For improving your positions on search engines you have two ways first one is, focus on search strategy that delivers multiple benefits and creates a memorable user experience. And the second one is, cut corners, play a game that Google will win eventually. In online business, search experience optimization is the one of the main reason why you are building mutually beneficial relationships with others.